Helen Groetzinger, Founder PLI, LLC
Helen Groetzinger, Founder, oversees an installation of lubricators on a Harnischfeger bridge crane - Oct. 1971.

About Us


Experience counts...

Power Lube Industrial, formerly known as PLI, LLC, is a company with 50 years of experience in the self-contained automatic lubricator field.

It is the oldest surviving company in the U.S. that began its existence as a marketer of this new lubrication technology. It also has the distinction of having been founded by a woman, who, as its president and only employee, began successfully selling this new technology to industrial accounts.

Over the years, evolution of the company and the technology saw the name of the organization change from Perma Distributors, Inc., to Perma Inc. Then, with the change of product being marketed to the newer, more versatile Electro-Lube® Lubricator, the company became PLI, LLC.

Our new company name, Power Lube Industrial, LLC, is a reflection of the continued growth of this family-owned business to include third generation family members, as well as the continued expansion of the line of selective, cost saving industrial lubrication products.

We are proud to have had you, our customers, share in this challenging, interesting and rewarding journey in an American free enterprise experience. We look forward to continuing to serve you for many years into the future.

Our seasoned personnel will do their absolute best to provide you with the most cost effective and reliable solution to your lubrication requirements, please call us to discuss your applications.

- The Power Lube Industrial Team


Power Lube Industrial
4930 S. 2nd St, Ste 300
Milwaukee, WI 53207

Toll-Free: (800) 635-8170
Phone: (414) 727-8170
Fax: (414) 727-8171

Contact us to locate a distributor in your area.

 

BUSINESS SUMMARY

Founded in 1997, Power Lube Industrial, LLC is a Woman Owned Small Business (WOSB), North American distributor of automatic lubrication equipment and supplies. Products include MEMOLUB®, Greasomatic® and ATS-Electro-LuberTM single-point and multi-point automatic lubricators and over one hundred oil and grease lubricants.

Applications include bearings, fans, pumps, motors, water and sewage treatment equipment, conveyors as well as other commercial and industrial equipment. Power Lube Industrial, LLC sells directly to the end user, and also sells through a network of distributors across the United States and Canada. Orders are normally shipped within 4 business days.

The company provides sales and customer support out of its Milwaukee, WI headquarters.

PAST PERFORMANCE
STATE / COUNTY / MUNICIPAL
  • Lower Colorado River Authority
  • District of Columbia Water & Sewer Authority
  • Northeast Ohio Reginal Sewer District
  • Central Iron Range Sanitary Sewage District
  • Green Bay Metropolitan Sewage District
FEDERAL
  • U.S. Air-Force - Robins AFB, GA
  • U.S. Air Force - Kirtland AFB, NM
  • U.S. Navy - Portsmouth Navel Shipyard, ME
  • United States Postal Service - Multiple
CORPORATE
  • Boeing - Multiple
  • BP - Oregon, OH
  • FedEx - Multiple
  • Toyota Motor - Multiple
  • United Parcel Service - Multiple
  • United States Steel Corp. - Ecorse, MI
  • 3M - Cynthiana, KY
  • DuPont - Buffalo, NY
  • ABB - Columbus, OH
NAICS CODES
423830- Industrial Machinery and Equipment Merchant Wholesalers

423840 - Industrial Supplies Merchant Wholesalers
NIGP CODE
40531- Lubricants, Industrial
DUNS NUMBER
004821497
FEDERAL TAX IDENTIFICATION NO.
391916657
CONTACT INFORMATION
David Crouther
Executive VP of Sales
Power Lube Industrial, LLC
4930 S. 2nd St., Suite 300
Milwaukee, WI 53207
(800) 635-8170
davidc@powerlubeind.com
WEBSITE
OFFICE LOCATION
4930 S. 2nd St., Suite 300
Milwaukee, WI 53207
CERTIFICATIONS
Women’s Business Enterprise (WBE)

WBENC National Certification Number: WBE2001282

Woman Owned Small Business (WOSB) Certification Number: WOSB200767

Woman-Owned Business Enterprise State of Wisconsin Dept. of Administration WI-9879-WBE